Scrolling through TikTok and hair-care forums recently, I kept seeing the Lilyeve Growturn serum show up under #scalpcare and #hairloss. The ads promised “baby hairs in weeks” and “thicker roots” thanks to the built-in brush applicator. On one hand, I’m skeptical of hype; on the other, my thinning crown had been bothering me more than usual. So, I bought the bottle and committed to using it daily for a month to see whether this trending product could deliver real results.
What is the Lilyeve Growturn serum?
Lilyeve Growturn is a Korean scalp serum designed to target hair thinning and hair-loss concerns. It features a built-in comb-brush applicator for direct scalp application, and markets itself as a low-irritation, fragrance-free treatment with active ingredients like caffeine, menthol, and plant extracts. One listing shows the 100 mL version selling around $30 – $35.
Why I Tried It
I’ve noticed my hairline creeping backwards at the temples and more strands showing in the shower drain. Traditional leave-in serums felt too greasy and uncomfortable. The idea of a non-greasy scalp treatment with an applicator brush appealed, especially if I could incorporate it after showering without much fuss.
My Experience Using It
From Day 1, applying the serum felt simple: I towel-dried my hair to damp, used the brush to apply the product across my crown and thinning areas, then massaged it in. The first few uses brought a surprising cooling sensation on my scalp (thanks to the menthol), which felt soothing on the days I’d blow-dried too hot.
By the end of Week 1, I noticed less hair shed when I rinsed out shampoo. That felt promising. At Week 2, I did see very fine new hairs along my parting and near my temples… they were barely visible, but they were there. My hair also felt slightly fuller when I tied it up.
Fast forward to Week 4: the crown still isn’t “thick again,” but the area appears “less thin” to me, and the serum has become part of my nightly routine. One frustration: the bottle runs out quicker than expected when using daily, and the brush applicator sometimes dispenses uneven amounts… I found I was using more product than I’d planned. Also, the cooling tingling is pleasant but could be too intense for very sensitive scalps.
Overall: it’s not a miracle overnight fix, but it does feel like I’m doing something beneficial for my scalp and that I’m slowly seeing subtle improvements.
Pros & Cons
Pros
- Lightweight, non-greasy texture that layers easily
- Noticeable reduction in shedding within a couple of weeks
- Built-in applicator makes scalp targeting easier
- Cooling sensation is refreshing, especially for warm scalp days
Cons
- Results are gradual, not dramatic thickening in a month
- Brush applicator can dispense uneven amounts / waste product
- The bottle size relative to daily use means you may finish it quicker than expected
- The cooling tingling may be too strong for highly sensitive scalp types
Texture, Scent & Feel
The serum feels like a light gel-fluid that absorbs quickly into the scalp rather than sitting on the hair. It has a subtle menthol/cool-fresh scent (fortunately not overpowering) and leaves no sticky residue. My hair after blow-drying felt clean and less heavy than when I used richer oils or leave-in serums.
Product Claims vs. Reality
Claim: “Promotes visibly thicker, stronger hair and reduces hair loss.”
Reality: I did see less shedding and fine new hairs, but “visibly thicker” is still an aspirational outcome — especially in month one.
Claim: “Suitable for all scalps, gentle and non-irritating.”
Reality: For many users, yes, low irritation, but for some with very sensitive scalps, the menthol tingle felt too strong.
Is It a Scam?
No, Lilyeve Growturn appears to be a genuine product with legitimate user reviews and verifiable Korean launch credentials. That said, the “viral” marketing and rapid promotional push mean expectations can be unrealistic. If you think this will replace medical hair-loss treatments overnight, you’ll likely feel disappointed. It’s a scalp-care boost, not a guaranteed cure.
Ingredient Breakdown
Key ingredients include:
- Caffeine: Stimulates scalp circulation and may reduce hair-fall.
- Houttuynia cordata (Heartleaf) Exosomes / BioExo-Water: Marketed by the brand as a scalp-regenerative component.
- Menthol/Eucalyptus: Provides the cooling effect and may relieve scalp heat/irritation.
- Plant extracts (Camellia, Sunflower, Houttuynia, etc.): For scalp nourishment and antioxidant support.
While the ingredients are promising, the concentrations aren’t publicly disclosed, which means results will vary depending on scalp condition, consistency of use, and complementary hair-care habits.
How to Use
- After washing hair, towel-dry until slightly damp.
- Use the brush applicator to part hair and apply serum directly to scalp, focusing on thinning/concern areas.
- Massage in gently for 30-60 seconds to aid absorption.
- Use preferably twice daily (morning and night) for best effect. Some users use once nightly if that suits their routine.
- Avoid overapplying — small, targeted amounts fare better for absorption and economy.
Alternatives to Consider
- Coco & Eve Tripeptide Hair Density Serum
- Canviiy Restorative Growth Serum
- Living Proof Scalp Care Density Serum
Conclusion — Would I Recommend It?
Yes, if you’re consistent and realistic. If your goal is scalp health, reducing hair fall, and giving your thinning areas a supportive boost, Lilyeve Growturn is a solid option and feels high-quality. But if you expect rapid major hair regrowth or dramatic restoration in a month, you’re likely to feel underwhelmed. Consider it a quality addition to your hair-care routine rather than a miracle cure.
Would I repurchase? Yes, especially when I’m seeing positive signs and my scalp feels calmer. But I’d commit to at least 2–3 bottles and pair it with a healthy diet, minimal heat styling, and good sleep.
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