I’ve tried plenty of toothpastes, but I don’t think I’ve ever felt this strongly about one. Something Nice Zero Pro has become a product I genuinely look forward to using, and I can see myself continuing to buy it. From the flavour to the texture and, most importantly, how my mouth feels after brushing, this one has made a surprisingly big difference to my daily routine.
Key Takeaways
- A flavour and texture I genuinely enjoy, without the usual overpowering mint sensation.
- Leaves my mouth feeling noticeably cleaner, with less film and midday buildup.
- I’ve noticed an improvement in tooth sensitivity, even more than I experienced with the original Zero toothpaste.
- The main drawback is the price: one tube costs around $45 and lasts me approximately two months.
What Is Something Nice Zero Pro?
Something Nice Zero Pro is a premium, fluoride-free toothpaste formulated around three main ingredients: 10% nano-hydroxyapatite, xylitol and the brand’s proprietary BioFuse Oil Matrix.
Nano-hydroxyapatite is a mineral related to the calcium phosphate naturally found in tooth enamel. It is used in oral-care products to support enamel remineralization and has also been studied for its potential to reduce tooth sensitivity. Xylitol is a sugar alcohol commonly used in oral-care products. It helps support saliva production and can contribute to an oral environment that is less favourable to cavity-causing bacteria.
The more distinctive ingredient is BioFuse Oil Matrix, a botanical blend containing linseed and rosehip seed oils. Something Nice says its proprietary formula is designed to disrupt harmful oral bacteria while preserving beneficial bacteria. The company also describes its technology as a way of supporting the oral microbiome rather than simply focusing on fresh breath.
The formula contains peppermint and wild mint oils for flavour, along with hydrated silica for cleaning and polishing. It is made without fluoride, SLS or parabens.
Zero Pro is different from the brand’s original Zero toothpaste. Both contain 10% nano-hydroxyapatite and xylitol, but Zero Pro adds the BioFuse Oil Matrix.
Why I Tried It
I wanted a toothpaste that offered more than the usual minty feeling after brushing. Fresh breath is nice, of course, but I also wanted my mouth to feel properly clean throughout the day. Sensitivity was another consideration. I’d already noticed an improvement with the original Zero toothpaste, so trying Zero Pro was an opportunity to see how the upgraded formula compared.
I was also interested in the ingredients and the brand’s approach to oral care. It isn’t an inexpensive toothpaste, so I needed to feel that I was getting something worthwhile beyond attractive packaging and marketing claims.
My Experience With Zero Pro
The first thing I noticed was how much I enjoyed using it. I love the flavour, and the texture is another big part of why this toothpaste has become a favourite. Some toothpastes leave me with an unpleasant aftertaste or that overly aggressive mint sensation, but Zero Pro gives me a much more satisfying brushing experience.
What I appreciate most, though, is how my mouth feels afterwards. It isn’t simply that familiar minty-fresh sensation that gradually disappears as the day goes on. My mouth genuinely feels cleaner in a way that’s difficult to describe unless you’ve experienced it.
The best way I can explain it is that my teeth and mouth feel structurally cleaner. There’s less of that film I used to notice after brushing, and I don’t get as much of the buildup around midday that I’d previously accepted as normal. That difference has become one of my favourite things about using it.
I’ve also noticed a further improvement in sensitivity. The original Zero had already made a difference for me, but Zero Pro has taken that experience even further. It’s a particularly welcome benefit because it isn’t something I expected to become such a deciding factor when choosing a toothpaste.
I’ve received comments about how white and pretty my teeth look, too. People mention it often enough that I’ve become more conscious of how nice my smile looks. I can’t attribute every change in appearance to the toothpaste alone, but it’s certainly something I’ve enjoyed while using it.
Another thing I appreciate is that I don’t feel the need to keep switching between different toothpastes in search of something better. This is the first toothpaste brand I’ve found myself genuinely wanting to stick with. I like the flavour, I enjoy the brushing experience, and I like the way my mouth feels afterwards. Those things matter when you’re using a product twice every day.
The only thing I wish were different is the price. One tube lasts me roughly two months with brushing twice daily, which is reasonable in terms of how long it lasts, but the initial cost is still quite high. At around $45 for a tube, this is definitely not the kind of toothpaste I’d casually add to every shopping order without thinking about the expense.
Still, I’ve reached the point where I would rather pay more for a toothpaste I genuinely enjoy than keep buying cheaper options that don’t give me the same experience. I can see myself continuing to repurchase it.
What I Liked and Didn’t Like
What I liked
- The flavour is genuinely enjoyable.
- The texture makes brushing feel pleasant rather than like another routine chore.
- My mouth feels cleaner for longer, with less noticeable film and midday buildup.
- I’ve experienced further improvement in sensitivity.
- I’ve received frequent compliments about the appearance of my teeth.
What I didn’t like
- The price is high for a single tube of toothpaste.
- Although it lasts around two months, replacing it regularly is still a considerable expense.
Is Something Nice Zero Pro Worth Buying?
For me, absolutely. It’s expensive, but I’ve found enough to enjoy about the formula that I consider it worth the investment.
There is also some research behind one of its key ingredients. A 2024 systematic review and meta-analysis found growing clinical evidence supporting hydroxyapatite-containing oral-care products for reducing dental caries. Other research has examined hydroxyapatite toothpaste for dentin sensitivity, which makes the ingredient particularly relevant to the improvement I’ve noticed.
However, it’s important to separate the evidence for an ingredient from proof that this particular finished formula delivers every benefit advertised. Something Nice makes specific claims about BioFuse and its ability to selectively target harmful bacteria, but I wouldn’t treat those claims as independently established simply because the company describes its own testing.
One other consideration is that Zero Pro is fluoride-free. Nano-hydroxyapatite is a promising alternative that has been studied in clinical research, but the American Dental Association continues to recommend fluoride toothpaste for routine cavity prevention. Anyone with a history of frequent cavities or a higher risk of tooth decay should discuss the choice with their dentist rather than assuming every fluoride-free formula offers identical protection.
That doesn’t take away from how much I enjoy using Zero Pro. It simply means that the purchasing decision should consider both personal experience and your individual dental needs.
Alternatives to Consider
If you’re interested in toothpastes with similar enamel-care or sensitivity-focused ingredients, these are worth looking into:
- Boka Ela Mint Toothpaste
- RiseWell Pro Sensitivity Toothpaste
- Lumineux 10% Nano-Hydroxyapatite Toothpaste
- Mouthology 10% Nano-Hydroxyapatite Toothpaste
Conclusion
Something Nice Zero Pro is the first toothpaste I’ve found that makes me genuinely want to stay with one brand. I love using it, I love how my mouth feels afterwards, and the improvement in sensitivity has been another welcome benefit.
The price is the one thing I’d change, but I haven’t found a reason to stop buying it. It’s an investment in a product I use every day and genuinely enjoy. For me, that’s worth paying extra for.
Also read my similar review of the Bioniq Toothpaste
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