When I first came across Aurvelia Serum, I couldn’t shake the feeling that it was oddly similar to another product I already knew of, Aurelia London’s Revitalise & Glow Serum. The name, the packaging style, even the way it was being advertised felt like it was intentionally trying to piggyback off Aurelia’s reputation. Still, curiosity got the best of me, and I decided to try it for myself.
What Is Aurvelia Serum?
Aurvelia Serum is marketed as an anti-aging, brightening serum promising smoother, firmer, and more radiant skin. The brand claims it hydrates deeply, reduces fine lines, and gives a “youthful glow.” But here’s the thing… unlike Aurelia London, which has years of presence in the beauty industry, Aurvelia doesn’t have much of an online footprint. No clear company background, no transparent ingredient breakdown, and hardly any independent reviews. That in itself was a red flag.
Why I Bought It
Honestly? I bought it because I wanted to see if it was genuinely a new competitor in the skincare space or just another brand trying to mislead buyers. The name’s similarity to Aurelia made me suspicious, and I wanted to test if there was any real substance behind the hype.
My Experience Using It
From the moment I received the product, I could tell it didn’t feel like a premium serum. The packaging looked a bit cheap and generic… like something white-labeled rather than crafted by a reputable skincare brand.
The serum itself was thin and watery, and when I applied it, it didn’t absorb well into my skin. Instead, it sat on the surface, leaving a slightly sticky residue. Over the next couple of weeks, I tried to stay consistent, applying it morning and night. But instead of any glow or firmness, my skin just felt tacky and, at times, a little irritated.
There were no real improvements in my fine lines, hydration, or brightness… in fact, my skin felt drier in certain spots. What frustrated me most was how misleading the marketing was. They made it sound like a breakthrough product, but in reality, it behaved more like a cheap knock-off serum. The experience confirmed my suspicion: this wasn’t in the same league as Aurelia London, and it definitely wasn’t worth the price tag.
Pros and Cons
Pros:
- Lightweight texture
- Didn’t cause major breakouts
Cons:
- Feels cheap and watery
- Left skin sticky rather than smooth
- No visible improvements in skin texture or hydration
- Packaging looks generic and low-quality
- Suspiciously similar branding to Aurelia London
Customer Feedback
When I looked for reviews, the only ones I found were on promotional sites or the brand’s own page. Independent reviews were practically nonexistent. That usually means one of two things: the product is either brand new with no traction, or it’s being pushed as a quick cash-grab with little investment in quality. By contrast, Aurelia London has hundreds of verified reviews across Sephora, Cult Beauty, and Amazon. The difference in credibility is hard to ignore.
Is Aurvelia Serum a Scam?
I wouldn’t say it’s an outright scam, since I did receive the product and it was technically a serum. But the way it presents itself, from the name choice to the vague marketing, makes it feel misleading at best. It seems designed to confuse buyers into thinking they’re getting Aurelia, when really, they’re not.
Alternatives That Actually Work
- Aurelia London Revitalise & Glow Serum
- Estée Lauder Advanced Night Repair
- Kiehl’s Clearly Corrective Dark Spot Solution
- Vichy LiftActiv Supreme Serum 10
Conclusion: Would I Recommend It?
No. Aurvelia Serum feels like a knock-off, and my skin didn’t benefit from it at all. If you’re looking for real results, it’s better to stick with established serums like Aurelia London or other well-reviewed products. At best, Aurvelia is a waste of money; at worst, it’s intentionally misleading.
Read my review of the Aurelia Skincare Serum