You know how sometimes you buy a product because it just looks like self-care in a bottle? That was me with the Truly Beauty Jelly Booster Serum. Between the bright blue jelly texture and all the social media hype promising brighter, more even skin, it looked like a skincare dream. So, I decided to see for myself whether it was just pretty packaging or actual pigment-fading magic.

What Is the Truly Beauty Jelly Booster Serum?
This serum is part of Truly Beauty’s vibrant skincare lineup… a vegan, cruelty-free, and clean brand known for its aesthetic, candy-colored formulas. The Jelly Booster Pigment Serum specifically targets hyperpigmentation, acne marks, and uneven skin tone. It’s formulated with vitamin B12, hyaluronic acid, seaweed collagen, and pomegranate extract, which are meant to hydrate, plump, and brighten the complexion. It’s sold in a glass dropper bottle, typically around $30–$40, depending on where you buy it (Truly’s official site, Ulta, or Amazon).
Why I Tried It
I’d been dealing with a few stubborn dark spots left behind from breakouts, and most pigment serums I’d tried were either too harsh or didn’t deliver. I wanted something that would hydrate and brighten without irritation. Plus, the jelly texture and the gorgeous blue color, I won’t lie, definitely caught my eye. It looked fun to use, and I thought, “Why not try something that might make my skincare routine feel a little more indulgent?”
My Experience Using It
The first thing I noticed was the texture and scent. The serum has this cooling, jelly-like consistency that feels luxurious on the skin, and the scent, light, sweet, and clean, instantly reminded me of a spa treatment. It’s one of those products that feels pampering from the first drop.
I started using it every morning after cleansing and before moisturizer. It absorbs fairly quickly and doesn’t leave any tackiness, though I learned early on that using too much makes it pill under sunscreen. Within the first week, my skin felt noticeably more hydrated and dewy. The glow it gives is very natural… that “lit from within” kind of brightness, not the artificial shimmer some serums fake.
By week three, I started to notice small changes: the newer dark marks around my chin and cheeks looked slightly lighter, and my overall tone appeared smoother. It wasn’t a dramatic transformation, but my skin looked healthier and felt softer. The serum didn’t cause any irritation, and the scent honestly made me want to apply it daily, which is saying a lot for me, since I tend to skip steps when products feel clinical.
That said, if you’re expecting fast results, you might be disappointed. It’s more of a gradual improvement product. My older pigmentation barely budged, but the glow payoff and hydration made it worth keeping in rotation. I’d call it more of a “skin confidence booster” than a spot corrector.
Pros
- Lovely fresh scent that makes application enjoyable
- Hydrating and non-irritating
- Jelly texture feels cooling and soothing
- Subtle, healthy glow develops with consistent use
- Works well under makeup and SPF
Cons
- Works slowly on stubborn dark spots
- Can pill if layered too heavily
- Slightly expensive for the size
- Results vary depending on pigmentation type
Where to Buy
You can buy the Truly Beauty Jelly Booster Pigment Serum on TrulyBeauty.com, Ulta, or Amazon. It usually retails between $30–$40 per 1 oz bottle, depending on promotions.
Alternatives
If you’re looking for something that tackles hyperpigmentation more aggressively, you might want to check out:
- Naturium Tranexamic Topical Acid 5%
- The Ordinary Alpha Arbutin 2% + HA
- Paula’s Choice Discoloration Repair Serum
- Murad Rapid Dark Spot Correcting Serum
Conclusion: Would I Recommend It?
If you love skincare that feels good to use, something you actually look forward to applying, then yes, I’d recommend the Truly Beauty Jelly Booster Serum. The scent is beautiful, the texture is soothing, and it gives your skin a soft, hydrated glow that builds over time. But if you’re chasing quick or dramatic pigment correction, it might not live up to the claims.
For me, it wasn’t a miracle, but it made my skin feel genuinely healthy and happy… and sometimes, that’s exactly what skincare should do.
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