I bought Purely White Deluxe because, well, it looked cute. The little bottle, the powder format, the whole presentation was different from the usual whitening strips and gels, and I liked the idea of trying something that felt a little more fun than another ordinary teeth-whitening product.

And I will give it that. It looks nice, it tastes nice, and using a whitening powder feels a little more interesting than brushing with regular toothpaste. Unfortunately, that is pretty much where my compliments end because when it came down to the one thing I actually bought it for, whitening my teeth, it did absolutely nothing.

Key Takeaways

• Cute packaging and a fun powder format make it pleasant to use.
• The taste is nice and fresh.
• The purple powder stains easily, so spills and splashes need to be wiped up quickly.
• Most importantly, it did not whiten my teeth.

What Is Purely White Deluxe?

Purely White Deluxe is a teeth-whitening powder that you use with a toothbrush instead of applying traditional whitening strips or a whitening gel. The concept is simple. Wet your toothbrush, dip it into the powder, brush your teeth, and rinse.

The powder is marketed as a whitening treatment that can brighten your teeth while fitting into your normal brushing routine. It is also promoted as a peroxide-free alternative to conventional whitening products.

That sounds convenient, and I can understand why the format caught my attention. But after actually using it, I think the cute presentation and unusual format are doing much more of the work here than the whitening itself.

Why I Tried Purely White Deluxe

I was curious about the powder format. Most teeth-whitening products are strips, gels, pens, trays or whitening toothpastes, so seeing a little jar of purple powder immediately stood out to me. It looked fun and different, and I liked the idea of simply dipping my toothbrush into it and brushing.

I also liked the way the product was presented. It is one of those products that looks good sitting in the bathroom. The bottle is cute, the powder looks interesting, and the whole thing feels a little more special than grabbing another tube of toothpaste.

So yes, I was sold by the presentation enough to try it. I just expected the actual whitening to justify the purchase.

My Experience With Purely White Deluxe

Let me start with what I actually liked, because there are a few things. The bottle is cute. I like how it looks, and the powder format is genuinely different. There is something satisfying about dipping the toothbrush into the powder and brushing with it. It feels more like a little beauty routine than simply brushing your teeth.

It also tastes nice. The flavor is fresh and pleasant, so I never had that problem where I dreaded using a whitening product because it tasted awful. If I were judging this purely on appearance, novelty and taste, I would have very little to complain about.

But I was not buying a cute bathroom accessory… I bought a whitening product, and this thing did not whiten my teeth. I used it consistently and waited for the whitening effect I bought it for, but I did not see a meaningful difference. My teeth did not become noticeably whiter. I did not get that brighter smile I was expecting. I just kept brushing with purple powder and looking at the same teeth afterwards.

That was the part that annoyed me the most because whitening is not some bonus feature of this product. It is literally the reason the product exists. I do not need a whitening powder to taste nice. I need it to whiten my teeth. And for me, it failed at that.

The Purple Powder Is Cute Until It Gets Everywhere

There is another little issue with the format that I did not fully appreciate until I actually started using it. I bought the purple version, and the powder can stain.

So while the powder looks cute in the bottle and makes the whole routine feel different, you have to be a little careful about where it lands. If some gets on the sink or another surface, I need to wipe it down rather than leaving it there.

That does not sound like a huge problem, but it takes away from the whole idea that this is some incredibly effortless whitening routine. With ordinary toothpaste, I can spit, rinse and move on. With this, I have to remember that I am dealing with purple powder that can leave marks if I am careless.

It is not a dealbreaker by itself, but when the product is already failing to give me the whitening result I bought it for, even little inconveniences become much harder to overlook.

What I Loved

• The bottle is genuinely cute.
• The powder format is unusual and fun to use.
• The taste is pleasant and fresh.
• It looks much more interesting sitting in my bathroom than ordinary toothpaste.

What I Didn’t Love

• It did not whiten my teeth.
• The purple powder can stain surfaces when it gets outside the bottle.
• I have to wipe up spills rather than simply rinsing everything away.
• The novelty wears off when the actual result is missing.
• The main reason I bought it was the one thing I did not get from it.

What It Claims vs. What I Experienced

Claim: Whiter teeth

My experience: No. This is the part I cannot dress up. I did not see a meaningful whitening effect from using Purely White Deluxe. Whatever whitening result the product is supposed to provide, I did not get it.

Claim: Easy, convenient whitening

My experience: The brushing itself is easy, but the purple powder makes cleanup more annoying than regular toothpaste. The actual process is simple enough. The problem is that convenience is not particularly impressive when the product is not producing the result I bought it for.

Claim: A fun alternative to conventional whitening

My experience: Yes, it is definitely more unusual. I will give Purely White Deluxe that. The powder is different, the bottle is cute, and it tastes good. But being different is not the same thing as being effective.

Is Purely White Deluxe Worth the Price?

For me, no. If I wanted something cute to keep on my bathroom counter, I could appreciate the packaging. If I wanted a fun little powder to try because it is different from normal toothpaste, I could understand the appeal. But I bought it to whiten my teeth.

It did not. That makes the rest of the experience almost irrelevant to me. A pleasant taste cannot compensate for a whitening product that does not whiten. A cute bottle cannot compensate for it either. And the novelty of brushing with purple powder wears off pretty quickly when I am still looking in the mirror and seeing no real difference.

Who I Think Will Love It

If you are attracted to cute packaging, unusual beauty products and trying something different, you might enjoy the experience of using Purely White Deluxe.

It is fun in a novelty-product kind of way. Just do not confuse that with the product actually doing what I bought it to do.

Who Should Skip It

I would skip it if:

• You are buying it specifically to whiten your teeth.
• You want to see a noticeable whitening difference.
• You do not want to deal with purple powder getting onto your sink or other surfaces.
• You would rather spend your money on a whitening product with a more noticeable effect.

Alternatives

If your actual goal is whiter teeth, I would rather spend my money on a product specifically designed to deliver a noticeable whitening treatment.

• Crest 3D Whitestrips Vivid White
• Crest 3D Whitestrips Professional Effects
• Colgate Optic White Overnight Whitening Pen
• AuraGlow Teeth Whitening Kit

Conclusion

Purely White Deluxe is cute. There, I said it. The bottle is cute. The purple powder is cute. The format is unusual. It tastes good. If this were a review of how aesthetically pleasing and fun a teeth-whitening product is to use, Purely White Deluxe would have done pretty well.

Unfortunately, I bought it to whiten my teeth. And it did not whiten them. That is the whole problem. I do not want to spend money on a whitening product and then have to convince myself that the nice taste, cute packaging and novelty of the powder are enough to make up for the fact that my teeth look exactly the same.

They are not.

Would I Buy It Again?

No. There is no reason for me to repurchase a whitening product that did not whiten my teeth.

Would I Recommend It?

No, not if whitening is the reason you are buying it.

If you just like the cute bottle and want to try a quirky powder, fine. But if you are expecting this product to actually make your teeth whiter, my experience was a very straightforward no.

Also read my similar review of the Croent Toothpaste