I am always curious when a skincare product promises to do several things at once, especially when it claims to firm the skin, smooth wrinkles, restore volume, and give you that youthful, glass-skin finish. Meimei Firming Serum caught my attention because it is marketed as an advanced anti-aging formula featuring NAD+, EGF, and collagen. The promises sounded impressive, but I wanted to see whether the actual product could deliver more than a convincing sales pitch.
After trying it, I came away with a more measured opinion. There is a difference between a serum that leaves your skin feeling hydrated and looking smoother and one that genuinely makes a noticeable difference to firmness and wrinkles. With Meimei, I think that distinction matters.
Key Takeaways
- Meimei markets its NAD+ Firming Serum as an anti-aging product targeting wrinkles, loss of firmness, and dull skin.
- The formula lists glycerin, NAD+, and collagen extract, among other ingredients.
- Hydration can make skin look temporarily plumper and fine lines less noticeable, but that is not the same as lifting sagging skin.
- I would not buy this serum expecting dramatic anti-aging results based on the marketing alone.
What Is Meimei Firming Serum?
Meimei Beauty’s EGF NAD Firming Serum is a facial skincare product marketed to improve the appearance of fine lines, wrinkles, dullness, and reduced skin elasticity. The brand promotes it as an all-in-one anti-aging serum designed to support smoother, firmer, more hydrated skin.
The product page highlights NAD+, epidermal growth factor (EGF), and collagen, presenting them as the key ingredients behind its firming and skin-renewing claims. However, the short ingredient list displayed on the page includes water, glycerin, 1,2-hexanediol, carbomer, arginine, nicotinamide adenine dinucleotide, and collagen extract. The page also discusses peptides and Centella-derived ingredients elsewhere in its marketing, so I would check the packaging of the specific product you receive rather than assume every ingredient mentioned in the promotional material is present in the same formula.
The instructions recommend applying a small amount to the face and neck morning and evening.
The marketing goes considerably further than basic hydration. Meimei advertises improvements in firmness, elasticity, wrinkles, skin texture, and radiance, including percentage-based results from a consumer self-assessment study. Those figures should be understood in that context rather than as proof that the serum produces the same results for everyone.
Why I Tried It
I wanted to see whether Meimei could make a noticeable difference to the appearance and feel of my skin without requiring me to add several separate products to my routine.
The firming claims were particularly interesting because hydration and anti-aging are two different things. Plenty of serums can make the skin feel softer and look more plump, but I am more interested in whether a product makes a visible difference beyond that immediate effect.
The NAD+ and EGF references also made the serum sound more advanced than an ordinary moisturizing product. I wanted to see what the formula actually offered rather than judge it entirely by the terminology on the packaging and website.
My Experience With Meimei Firming Serum
The first thing I paid attention to was how the serum felt on my skin and whether it was comfortable enough to use regularly. A facial serum needs to fit into a routine without becoming an irritating extra step. I do not want something that feels unnecessarily heavy or makes layering other skincare products difficult, particularly when I am already using a moisturiser and sunscreen.
The next thing I considered was hydration. Glycerin, which appears in the listed formula, is a humectant that helps attract water to the outer layers of the skin. That makes it a sensible ingredient in a product intended to leave skin feeling softer and more hydrated. But hydration was never the only thing that interested me about Meimei.
The product is marketed around firmness, wrinkles, and the appearance of sagging skin. Those are much bigger promises than simply making the face feel moisturized.
I would not judge a firming serum solely by whether my skin feels softer immediately after application. I would want to see whether the improvement remains noticeable with consistent use and whether there is a meaningful difference in the appearance of fine lines and skin texture.
I am also cautious about confusing temporarily plumper skin with actual firming. When skin is well hydrated, fine lines caused partly by dryness can appear less prominent. That can be a worthwhile cosmetic benefit, but it does not mean a serum has lifted sagging skin or reversed structural changes associated with aging.
That distinction is central to how I view Meimei. I can appreciate the idea of a hydrating serum without automatically accepting every anti-aging promise attached to it.
The NAD+ and EGF Claims Sound Impressive, But What Do They Mean?
NAD+ and EGF are two of the headline ingredients used to make Meimei sound like an advanced skin-renewal treatment. NAD+ is involved in cellular energy processes, while epidermal growth factor is associated with cell signaling. Both have attracted scientific and cosmetic interest, but the presence of an ingredient in a topical serum does not automatically establish that the finished product can deliver every result suggested by its marketing.
The formulation matters, including the ingredient concentrations, stability, delivery, and how the finished product has been tested.
This is where I would like more information from Meimei. The product page makes substantial claims about firmness and wrinkles, but the short ingredient list shown on the page does not tell me the concentration of NAD+ or collagen extract. Nor does the existence of research on an ingredient establish that this particular serum has been shown to produce the advertised results.
I would rather see clear information about the formula and robust testing of the finished product than rely on scientific-sounding ingredients to do all the convincing.
Does Meimei Firming Serum Really Reduce Wrinkles?
This is probably the most important question for anyone considering the serum. Meimei advertises percentage-based improvements in the appearance of fine lines, wrinkles, elasticity, and skin texture. The product page attributes those figures to a consumer self-assessment study.
A consumer self-assessment can tell us how participants perceived their skin after using a product. It is not the same as an independently verified clinical measurement, and it does not automatically establish that the product itself caused the reported changes.
I would also separate fine lines associated with dryness from deeper wrinkles and sagging. Improving hydration can make the skin look smoother and more comfortable, but more substantial changes in wrinkles and firmness are a different matter.
For that reason, I would not purchase Meimei expecting it to erase deep lines, lift sagging skin, or produce a dramatic facial transformation in two weeks. Those are expectations I would want stronger evidence to support.
What I Loved
- The formula includes glycerin, a useful moisturizing ingredient.
- The serum is positioned as a straightforward addition to a facial skincare routine.
- The focus on hydration alongside the appearance of fine lines makes sense from a cosmetic perspective.
- The product is marketed for both the face and neck, so it is intended to fit into a broader skincare routine.
What I Didn’t Love
- The anti-aging marketing makes substantial promises.
- The short ingredient list displayed on the product page does not provide the concentrations of the headline ingredients.
- The percentage-based results are described as consumer self-assessment findings, which limits what they establish.
- I would want more evidence about the finished formula before paying for it specifically to improve wrinkles or sagging.
- Scientific-sounding ingredients can make a product seem more proven than the available product-specific evidence warrants.
Is Meimei Firming Serum Worth the Price?
Meimei’s product page lists the serum at $45. That puts it in a price range where I would want to understand what I am paying for beyond the branding and the ingredient names.
If you are interested in a serum primarily for hydration, there are plenty of established products containing glycerin and other well-understood moisturising ingredients. If you are paying $45 because you expect NAD+ and EGF to visibly firm your face, reduce deeper wrinkles, and restore lost volume, I would be much more cautious.
I do not think an ingredient list alone justifies that expectation. I would want convincing evidence that the finished formula delivers the specific results being advertised.
For me, the price is only reasonable if the serum performs well for the benefits I can actually observe, rather than the full list of anti-aging promises.
Who I Think Will Love It
Meimei may appeal to people who enjoy trying newer skincare formulas and are interested in NAD+-focused products. It may also appeal to people looking for a serum that fits into a routine focused on hydration and the appearance of smoother skin.
I would simply approach it as a cosmetic skincare product rather than assume it can reverse significant signs of aging.
Who Should Skip It
I would skip Meimei Firming Serum if you:
- Expect a serum to lift visibly sagging skin.
- Want a proven treatment for deep wrinkles.
- Are buying it mainly because of the NAD+ and EGF terminology.
- Prefer products with transparent ingredient concentrations and substantial product-specific clinical evidence.
- Are looking for the most affordable way to improve skin hydration.
Alternatives
If your main goal is smoother, firmer-looking skin, these are actual products worth comparing with Meimei.
- Medicube EGF NAD Firming Serum
- The Ordinary Multi-Peptide + HA Serum
- CeraVe Hydrating Hyaluronic Acid Serum
- Olay Regenerist Micro-Sculpting Serum
Conclusion
Meimei Firming Serum caught my attention because it combines NAD+, EGF, and collagen with promises of firmer skin, fewer wrinkles, and a more youthful appearance.
The problem is that those promises are more ambitious than what I would conclude from the available information about the formula. Glycerin can help hydrate skin, and better hydration can improve the appearance of dryness and fine lines. But that is not the same as demonstrating that the finished serum can lift sagging skin or meaningfully reverse deeper wrinkles.
I also think the product-specific evidence deserves closer attention. Meimei advertises percentage-based results from a consumer self-assessment study, but those figures should not be treated as proof that every user will experience the same improvements.
Ultimately, I would judge this serum by its actual performance, the transparency of its formulation, and the evidence supporting its claims, not by how advanced its headline ingredients sound.
Would I Buy It Again?
I would only consider repurchasing it if I found that it offered noticeable benefits that justified its price. I would not repurchase it simply because the product promises to firm the skin or reduce wrinkles.
Would I Recommend It?
I would recommend researching the formula carefully before buying it, especially if your main goal is significant wrinkle reduction or lifting.
The NAD+ and EGF combination is interesting, but interesting ingredients and impressive marketing are not enough on their own. I would want clearer evidence of what the finished product can actually deliver before making it a regular part of an anti-aging routine.
Also read my similar review on the EPAIS Scalp Serum