These days, it feels like every new skincare ingredient is supposed to be the one that changes everything. Retinol had its moment. Then peptides. Now everyone’s talking about NAD+.
Instead of buying into the hype, I wanted to find out whether JIYU NAD+ Hydrating Face Moisturizer was actually worth using once the marketing was stripped away.
After spending time with it, I came to one simple conclusion: I liked this moisturiser far more for what it consistently did every day than for the dramatic anti-ageing promises surrounding its headline ingredient.
What Is JIYU NAD+ Hydrating Face Moisturizer?
JIYU NAD+ Hydrating Face Moisturizer is a Korean-inspired anti-aging face cream formulated to hydrate the skin while promoting a smoother, healthier-looking complexion. The moisturizer features NAD+ as one of its standout ingredients and is marketed toward people looking to improve skin hydration while reducing the appearance of fine lines and signs of aging.
Designed for daily use, it’s suitable as both a morning and evening moisturizer and aims to provide lasting hydration without leaving behind a heavy or greasy finish.
Why I Bought It
I’ll admit that the mention of NAD+ caught my attention. It’s one of those skincare ingredients that’s become increasingly popular, and I wanted to see whether it offered something genuinely different or whether it was simply another marketing trend.
More importantly, though, I was looking for a moisturizer I could use every day without feeling heavy, sticky, or overly rich. If it happened to offer additional skincare benefits over time, that would simply be a bonus.
My Experience Using It
My first impression was a good one. The cream had a smooth, lightweight texture that spread effortlessly across my skin without requiring much product. It felt richer than a gel moisturizer but lighter than many traditional anti-ageing creams, which turned out to be a balance I really enjoyed.
Once applied, it absorbed surprisingly quickly. Instead of sitting on top of my skin, it left behind a comfortable, hydrated feeling without the greasy finish that sometimes comes with richer moisturizers. Within a few minutes, my skin simply felt soft, comfortable, and well-moisturized.
That made it incredibly easy to use both morning and night. It also layered well with the rest of my skincare routine. I didn’t experience any noticeable pilling when applying sunscreen afterwards, and makeup sat comfortably on top without feeling like it was sliding around throughout the day.
The biggest difference I noticed over the following weeks wasn’t firmer skin. It was healthier-looking skin. My complexion consistently looked more hydrated, felt smoother to the touch, and had a subtle glow that made it appear better rested. Dry patches became less noticeable, and my skin generally felt more balanced throughout the day.
When it came to fine lines and firmness, however, my experience was much more modest. I didn’t look in the mirror one morning and suddenly feel years younger. Any improvements in the appearance of fine lines seemed to come more from better hydration than from dramatic structural changes in my skin.
Honestly, I think that’s perfectly okay.
A moisturizer doesn’t need to perform miracles to earn a place in my routine. If it keeps my skin consistently hydrated, comfortable, and healthy-looking, it’s already doing one of the most important jobs it’s supposed to do.
Pros & Cons
Pros
- Lightweight yet deeply hydrating
- Absorbs quickly
- Leaves skin feeling soft and comfortable
- Non-greasy finish
- Layers well under sunscreen and makeup
- Helps skin look healthier and more refreshed
- Suitable for daily use
Cons
- Anti-aging results are gradual at best
- Fine lines won’t disappear overnight
- NAD+ skincare research is still developing
- Premium price compared to some established moisturizers
- May not be rich enough for extremely dry skin
Product Claims vs. Reality
JIYU markets this moisturizer as an anti-aging cream powered by NAD+ technology, designed to hydrate the skin while reducing the appearance of wrinkles and improving firmness.
From my experience, I think those claims deserve a little perspective. The moisturizer absolutely excelled at hydration. My skin consistently felt softer, smoother, and healthier-looking after regular use, and that alone made it enjoyable to incorporate into my routine.
Where I think expectations should be tempered is the anti-ageing side of the marketing. While NAD+ is an exciting area of skincare research, topical NAD+ products are still relatively new, and there’s currently limited evidence that they can deliver the kind of dramatic age-reversing results sometimes implied by advertising.
For me, this product performed far better as a quality daily moisturizer than as a miracle anti-ageing treatment.
Is It Worth It?
I think it is… provided you buy it for the right reasons. If you’re looking for a lightweight moisturizer that keeps your skin hydrated, comfortable, and healthy-looking, I think JIYU performs very well.
If you’re hoping it will dramatically erase wrinkles or replace proven anti-aging ingredients like retinoids or sunscreen, you’ll probably come away disappointed.
The real strength of this product lies in consistent hydration rather than dramatic transformation.
Alternatives
If you’re considering JIYU NAD+ Hydrating Face Moisturizer, you might also look at:
- Olay Regenerist Micro-Sculpting Cream
- COSRX Advanced Snail 92 All In One Cream
- CeraVe Skin Renewing Night Cream
- Beauty of Joseon Dynasty Cream
- Naturium Multi-Peptide Moisturizer
Conclusion — Would I Buy It Again?
Yes, I would. Not because I believe NAD+ is some miracle ingredient that transformed my skin overnight, but because I genuinely enjoyed using this moisturizer every single day.
It delivered reliable hydration, felt elegant on the skin, layered beautifully with the rest of my routine, and consistently left my complexion looking healthier and more refreshed. Those are benefits I noticed far more than any dramatic anti-aging changes, and they’re the reasons I’d happily keep it in my skincare rotation.
I also appreciated that this moisturizer reminded me of something I’ve learned over the years: healthy-looking skin is often the result of doing the basics well. Keeping your skin hydrated, protecting it with sunscreen, and sticking to a consistent routine usually matter far more than chasing the latest trending ingredient.
If you’re interested in trying NAD+ skincare, I think JIYU NAD+ Hydrating Face Moisturizer is a solid place to start. Just go into it with realistic expectations. Think of it as an excellent daily moisturizer with promising ingredients, not a shortcut to younger-looking skin, and you’re much more likely to appreciate what it actually does well.
Also read my similar review on the Bambu Earth Shea Butter Moisturizer