I bought the Uncanny Brands Hello Kitty Two-Slice Toaster because, honestly, I couldn’t resist how adorable it looked.
I expected it to be more of a novelty than a serious kitchen appliance, so I was pleasantly surprised that it actually turned out to be a decent toaster as well.

What Is the Uncanny Brands Hello Kitty Two-Slice Toaster?
The Uncanny Brands Hello Kitty Two-Slice Toaster is a licensed toaster featuring Hello Kitty artwork on the exterior while imprinting Hello Kitty’s face onto slices of bread as they toast. It includes adjustable browning controls along with reheat, defrost, and cancel functions, making it more than just a decorative appliance.
It’s clearly designed with Hello Kitty fans in mind, but underneath the cute appearance, it’s still intended to function as an everyday two-slice toaster.
Why I Bought It
I wasn’t shopping for another toaster… I was shopping for something that would make breakfast a little more fun.
Sometimes novelty kitchen gadgets look amazing online, but end up collecting dust because they’re poorly made or barely work. I hoped this wouldn’t be one of those purchases, especially since it wasn’t exactly the cheapest toaster I could have bought.
My Experience Using It
The very first time I used it, I couldn’t help but smile when the Hello Kitty face appeared on my toast. It sounds silly, but little details like that genuinely make ordinary mornings feel a bit more enjoyable.

Thankfully, the toaster wasn’t relying entirely on its appearance. It toasted bread fairly evenly most of the time, and I liked having the usual settings for defrosting and reheating instead of sacrificing functionality for the novelty.
That said, it wasn’t flawless. I noticed that the Hello Kitty imprint showed up much more clearly on certain browning settings than others, and occasionally one area of the toast browned a little more than the rest. It wasn’t enough to ruin breakfast, but it reminded me that this isn’t a premium-performance toaster first and foremost.
Overall, though, every time I used it, I found myself smiling a little more than I normally would while making toast, and that’s ultimately why I bought it.
Design & Build Quality
This is easily the toaster’s biggest strength. The pink finish looks exactly as cute in person as it does in the photos, and the Hello Kitty artwork gives it a playful look without feeling cheap. Despite being lightweight, it still feels reasonably sturdy for everyday use, and the controls are simple enough that anyone can figure them out immediately.
If you’re already a Hello Kitty fan, there’s a good chance you’ll leave it on display instead of hiding it in a cabinet.
Pros & Cons
Pros
- Adorable Hello Kitty design
- Toasts a Hello Kitty face onto bread
- Includes reheat, defrost, and cancel functions
- Easy to use
- Makes a fun gift for Hello Kitty fans
- Performs well enough for everyday breakfasts
Cons
- Costs more than a standard toaster
- Toast imprint varies depending on browning level
- Browning isn’t always perfectly even
- Best suited for fans rather than someone simply looking for the best-performing toaster
Product Claims vs. Reality
Uncanny Brands promises a functional toaster that also stamps Hello Kitty onto your bread. For the most part, that’s exactly what I got.
The imprint is real, the toaster includes useful features beyond basic toasting, and it performs well enough for everyday breakfasts. I just wouldn’t expect the consistency or precision of a much more expensive toaster designed purely for performance.
Is It a Scam?
Not at all. If anything, I think the company delivers exactly what it advertises.
This isn’t one of those novelty appliances that looks great in the box but disappoints the moment you plug it in. It genuinely makes Hello Kitty toast, it’s easy to use, and it functions well enough to become part of a normal kitchen routine.
You’re definitely paying a little extra for the licensed design, but I knew that going into the purchase.
For me, that was part of the appeal.
Customer Feedback
Most owners seem to buy this toaster for exactly the same reason I did… they’re Hello Kitty fans who want something fun in their kitchen.
The design receives the most praise, with many buyers saying the toaster looks even cuter in person than it does online. Most people are also happy with the Hello Kitty imprint, although a few also mention occasional uneven browning or that the imprint shows best at certain toast settings.
Alternatives to Consider
- Uncanny Brands Hello Kitty 3D Deluxe Toaster
- Hello Kitty Waffle Maker
- Dash Mini Toaster
- Smeg 2-Slice Toaster
- Cuisinart 2-Slice Toaster
Conclusion — Would I Recommend It?
Yes, provided you’re buying it for the right reason. If your only goal is getting the absolute best-performing toaster for the money, there are better options available.
But if you’re a Hello Kitty fan who wants a kitchen appliance that actually makes you smile every morning while still doing a perfectly respectable job of making toast, I think this one delivers.
Personally, I bought it because it was cute. The fact that it turned out to be a genuinely usable toaster made the purchase feel even more worthwhile.
Also read my similar review on the Philips Airfryer 3000 Series
